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Camera Trick 
(Times of India, Kerala, 29th Aug, 2008)

Pixetra Web Initiative - keeping up with changing times. Not content with home-based clientele, a Kochi camera store reaches far and wide 
(The Hindu, 12th Apr, 2008)

Shutterbugs United 
(The New Indian Express, 25th Mar, 2008)

Photography outing in the wild 
(Better Photography, Dec 2007)

You might spot these shutterbugs braving leeches at Agumbe and catching the sunrise on Kanakapura Road. 
(Saturday, 01st Dec, 2007 - (www.livemint.com) - Bangalore Bhath | Anita)

Taking retail camera selling beyond imaging. pixetra, a new chain of camera retail stores forays into a well-known arena with fresh add-ons. 
(The Financial Express, 27th Aug, 2007)

Touch it, feel it, know it, before you buy it. A new player in the Digital Camera retail business allows customers closer to the merchandise than ever before. (By Aparna Umaparvathi). Extract from the article in DIGITAL ONAM 
(The Hindu, 24th Aug, 2007)

For the love of photography. The new photography club in the city is the coming together of people with a common passion 
(The Hindu, 04th Jun, 2007)

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